Wednesday, August 25, 2010

Tennis fashion show from international tennis game

These days, tennis is quite in craze and a very popular game all over the world. Earlier, it used to be the game of only the upper class and supreme rulers society. But, we can see that there is a sea of change today and the tennis racquet is not as expensive as before. Let us see some news from international tennis report.
The game has been on the upswing in the 21st century, with participation growing by 43 percent since 2000, according to a study conducted by the Sporting Goods Manufacturer Association and Physical Activity Council.
Part of this growth is due to promotional efforts by the Tennis Association, which has kept the sport strong despite the struggling economy. The game has come a long way from Henry VIII's Tudor-era Hampton Court Palace, where it was played only by the aristocracy on the Royal Tennis Court. On Monday, talent from all over the world will descend on the Tennis Center in Flushing Meadows, Queens, N.Y., for the U.S. Open Tennis Championships, which continues through Sept. 12.
What has grown along with the fan base is an interest in the on-court ensembles and gear, ranging from tennis superstar Venus Williams' designs to babolat tennis racquets and Henry Brown bags.
"In women's tennis apparel, fit has become as important as design," said Paul White, head of merchandise at the USTA.
A streamlined fit to show off those lean and buff bodies is what it's all about. "Clean designs that are sized properly have stood tall in 2010," he said.
The quarter-pleat skort for women and reversible shorts for men are very popular among the tennis-playing public, Mr. White added.
"From a lifestyle perspective, the babolat tennis racquets continues to trend well and we've added our own evolution with [images of] flaming ball burnouts," he said.

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